16 Mar 2015

Facebook to Remove Inactive Profile Accounts, ‘Likes’ Expected to Drop

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Facebook will be removing memorialized and voluntarily deactivated accounts from page’s like counts, which will reduce the number of likes if your business has a Facebook page.

Last week, Facebook wrote in a blog post that over the next few weeks, it will remove the aforementioned accounts to “make audience data even more meaningful for businesses” and to ensure that “data on Facebook is consistent and up-to-date.”

The company says the primary benefit for this change is to give businesses accurate insights into the types of people who actively follow their page and to make it easier for businesses to find people similar to existing followers.

Page admins should expect to see a “small dip” in the number of page likes when this update occurs, according to Facebook.

Facebook said it already removed likes and comments on individual posts that come from deactivated and memorialized accounts.

Ultimately, this change will deliver more consistent data for Facebook page owners.

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